Posts Tagged ‘car’

Luxury Car Offer High-end Holiday Treats

February 6th, 2012

Think of the pricey luxury cars. You think they are hard to own because they are expensive? Not anymore – because luxury brands are offering high-end holiday treats for their customers.

Rolls-Royce Motor Cars is offering a limited-edition Phantom. This offer though is exclusively at its Beverly Hills dealership. Six Phantoms were created to serve said purpose. These vehicles feature mother of pearl inlays, chrome 21-inch wheels, commemorative plaques and lounge seat DVD system – all for $370,000 each.

On the one hand, Mercedes Benz also produced Signature Edition CL600 luxury coupe. It is offered exclusively through Saks Fifth Avenue’s holiday catalog. They are priced at $160,000 each. Mercedes made 20 CL600s and all of them were sold in less than 8 minutes on Nov. 14. Also, just last Friday, 3 of the 6 special-edition Phantoms remained at dealerships.

Luxury auto brands are hoping that executives would spend their year-end bonuses on new cars for themselves as well as for their dear ones. It is also apparent that automakers have given their incentive offers full blast and kicked their TV ads. This move is made with high hopes of making potential customers to press their purchase button. “We are in a unique position with the stock market being so strong this year,” said Chris Marchand, western regional manager for Rolls-Royce. “We think it’s a great opportunity with the Beverly Hills edition and with Rolls-Royce in general, to get people in the dealerships and in a Rolls-Royce. We want to be the luxury vehicle of choice for the people who have the disposable income to spend on something like this.”

One of the purchasers of Phantoms is Hal Taines, an oil and gas exploration executive. He bought the vehicles as a holiday gift got his wife. “The hook was when I got in to drive the car,” Taines said. “I couldn’t believe. It drove like any car I’ve ever owned except it has the Rolls-Royce luxury and ride. It was just like riding on glass or on ice. And it does everything but brush your teeth. I wrote a check.”

Paul Taylor, chief economist for the National Automobile Dealers Association said, “Certainly, the purchase of cars as gifts had been a growing phenomenon in recent years.” Recent studies have also found out the direct correlation between the sales of luxury vehicles and the performance of stock market. Taylor added said correlation made this year’s holiday season a strong one. Dodge luxury vehicles and new Dodge auto parts are also showing increase in demand along with the Jaguars.

Joe Ratzkin is an avid fan of anything automotive. This 34-year old bachelor wanted to be a mechanic when he was a kid but changed his mind and became a freelance writer and researcher instead. He is currently based in Chicago, Illinois.

5 Model Cars Scheduled Termination

February 5th, 2012

Car brands come and go, but more so with individual models. American car manufacturers are often “disloyal” to certain models as evidenced by GM’s constant name changing when it comes to compact cars. The compact Vega gave way to the Cavalier which later became the Cobalt and is now sold as the Cruze worldwide.

Several models on the market as of 2011 will likely be pulled from the market in 2012 or 2013, some of which may be a big surprise to you. Let’s take a look at five car models, domestic as well as foreign, that are most vulnerable and likely to be terminated.

Buick Lucerne — This full size, front-wheel-drive five or six passenger sedan is based on a GM platform that dates back to the late 1980s. That in itself signals why the Buick Lucerne won’t be around much longer. Moreover, the brand has been given a new lease on life and is targeting up and coming professionals as its customers. That means the Lucerne just doesn’t fit the image of the new Buick. Look for the current Buick LaCrosse, a larger midsize model to take over the brand’s flagship sedan status and newer, smaller models such as the compact Verano to enter the line up.

Dodge Caliber — Following the eleven year run of the Neon, Chrysler decided to build this compact crossover-like vehicle. Although a capable performer, the Caliber never has stood out in a class of small cars. The most fuel efficient model is rated at 32 mpg which is far below the 40 mpg offered by the Hyundai Elantra. Chrysler will remedy the problem in 2012 when a Fiat-derived model replaces the Caliber. Much improved mpg is expected too, perhaps reaching 40 mpg.

Mazda 6 — Who would have thought that the sedan which spawned the popular Ford Fusion would go away? But, that’s something Mazda appears ready to do according to Automotive News. The Mazda6 is a slow seller and has been outflanked in a highly competitive segment dominated by the Toyota Corolla and Honda Accord and featuring new cars such as the Hyundai Sonata and Kia Optima. Mazda hasn’t signaled that the Mazda6′s plans are definitive, but the Japanese automaker reportedly would like to give up its Flat Rock, Mich. plant that it co-owns with the Ford Motor Company, quite possibly moving production to Mexico instead.

Mitsubishi Galant – Another midsize sedan that is vulnerable is the Mitsubishi Galant, a model that hasn’t been updated since 2004. Mitsubishi sales, which has fallen sharply in recent years are on the rebound, but the dated Galant is not leading the charge. This Japanese car manufacturer has a manufacturing plant in Normal, Ill., but will be introducing new models in 2012 before sealing the Galant’s fate. An updated Galant is possible, but likely will carry a new name if and when that vehicle debuts.

Subaru Tribeca — Originally called the B9 Tribeca, when this medium sized crossover made its debut in 2006, it featured a grille that was every bit as ugly as the Ford Edsel. Subaru eventually remedied the problem, but the Tribeca has never been a big seller for this Japanese automaker. In April 2011, Subaru recorded its best sales month ever in America, with 24,762 units sold, but only 241 Tribecas were included. Expect Subaru to concentrate on its Forester, Impreza, Legacy and Outback once it kills off the Tribeca.

Are other models vulnerable? Absolutely. Any car that doesn’t sell or isn’t updated will be removed from the market as automakers concentrate on selling cars that customers want and are profitable.