Popular Science magazine is set to give awards and recognition for the products on the market that would have been helpful and has really amazing in their own category or segment. In fact, also been given awards for cars and vehicles that have exceeded their criteria.

However, the magazine Popular Science does not give awards and recognition for vehicles and cars. The magazine is also set to share the joy and happiness with other products in the automotive world. Too bad, it’s not my favorite Land Rover mechanical part that gets the award. But to give instructions, a tire brand that is recognized by the magazine.

However, as part of the magazine’s “100 Most Innovative Product of the Year” for 2006, a highly innovative tire from Goodyear brand made ​​it to the list. This type of tire has got real good tire elements such as DuPont Kevlar and carbon fiber. This is the Goodyear Eagle featuring Response Edge Technology and this one is top of the list for the magazine “Best of What’s New” for the category of automotive technology. If you are interested to know more about this product, you can go to the web site magazine or you can wait for the December issue (which will go on sale this November) to get a closer look at the products mentioned.

Larry Mason is Goodyear’s president for North America’s consumer tires department. With this award, he says, “We are pleased to be honored by the editors of Popular Science for the innovation represented in the Eagle ResponsEdge tire. Our product development process follows a market back path – learning what consumers want and then designing tires that deliver the benefits.” He even does add, “Goodyear scientists and engineers work with out marketing team to make sure the technology is relevant to the consumer’s needs. Honors such as this, and the complementing strong consumer demand for our tires, confirm that direction.”