We are just into the fifth month of the year and car manufacturers are already promoting their 2008 model year vehicles. The 2008 Ford Escape and its hybrid version have already been released and so are other auto models from different car manufacturers.

In the United States, as prices of gasoline increases, hybrid cars have been gaining popularity. For the 2008 model year, it is expected that car manufacturers will be introducing more hybrid vehicles as the demand for this type of automobiles increases. Another technology though is set to be unleashed into the United States and Canadian auto markets in the form of clean diesel engines. Next year, it is expected that European and Japanese car manufacturers will be introducing diesel cars in the said auto markets. In Europe, the use of diesel engines is already popular, thanks to companies like Volkswagen and Mercedes Benz. The success of diesel engines in the region is expected to give diesel engines a better reputation in the United States.

For years after the 1970s and 80s decades, Americans have been staying away from diesel engines. It can be remembered that this engine technology was introduced in the 1970s in the United States. Unfortunately, the diesel engines of old are known for their black soot emissions and in some cases poor reliability. Newer diesel engines though have overcome this problem with the use of better emission filter technology.

The Ford Super Duty already available in the market boasts of having a powerful diesel engine with emission similar to that of a gasoline engine. The Super Duty is one of the vehicles that can promote the use of cleaner diesel engines. The problems encountered in the use of bio-ethanol is also another reason seen that will help popularize the use of diesel cars.

Flex-fuel vehicles in the United States which are designed to run on a combination of gasoline and bio-ethanol is recently being criticized due to the lack of fuel refilling stations offering E85 – the alternative fuel composed of 15 percent gasoline and 85 percent bio-ethanol. In a recent study, it was found out that 99 percent of flex-fuel vehicles in the United States are actually using conventional gasoline thereby beating the purpose of these supposed to be environment friendly vehicles. » Read more: Diesel cars for the U.S. Auto Market